Christmas on the Square

Decorating Blitz, Santa Arrival Parade, Santa House & Horse-Drawn Wagon Rides

Event Sponsors

Thiel Construction Co. Andres O'Neil & Lowe Insurance Agency Bard Manufacturing Midwest Community Federal Credit Union Oberlin-Turnbull Funeral Home & Crematory Title

The magic of Christmas shines brightest when it is fueled by the joyful hearts and generous spirit of our community. Every twinkling light, festive display, and unforgettable moment with Santa exists because of caring businesses and individuals like you. Your support brings the season to life. By contributing to this year’s Christmas Fundraising Campaign, you are doing more than making a donation, you are creating memories, spreading joy, and lighting up the holidays for children and families across our community.


Logo for the Bryan Area Chamber of Commerce Decorating Blitz with a picture of the Williams County Courthouse

HELP US DECORATE THE SQUARE!!!

Join us as we decorate the Square for Christmas! Help bring the holiday magic to life in downtown Bryan. It’s a wonderful way to create lasting memories and start (or continue!) a family tradition.

SANTA ARRIVAL PARADE

Be part of the holiday magic and help light up downtown Bryan! The parade is open to businesses, organizations, churches, schools, teams, public officials, cars, trucks, motorcycles, farm equipment, horses, and more. Everyone is welcome!


  • November 27th, 2026
  • Lineup: 6:00 p.m.
  • Parade begins: 6:30 p.m.
  • Cost: Free to participate and attend!


All entries must be decorated and include lights to help us shine bright through the square. Don’t miss this chance to spread holiday cheer and make memories with your community!

Logo for the Bryan Area Chamber of Commerce Santa Arrival Parade

SANTA HOUSE SCHEDULE

A calendar page for the month of December showing the schedule for the 2026 Santa House Hours

Visit Santa in His House! 🎅


Step into the magic of the season! Santa will be settling in for the holidays and ready to welcome visitors to his cozy house on the Courthouse lawn. Bring the whole family to share your wishes, take memorable photos, and enjoy a special holiday experience you won’t forget.

Horse-Drawn Wagon Rides


Experience the magic of the season with a charming horse-drawn wagon ride through the beautifully decorated square! Surrounded by twinkling lights and festive décor, it’s a delightful way to celebrate the holidays with family and friends.


Rides are available for a free-will donation and are a perfect way to

support the season’s festivities!

The Williams County Courthouse in the background with a wagon decorated in Christmas lights being pulled by a horse.
Red Christmas background with the text Master of Ceremonies nomination form.

Master of Ceremonies


The Chamber is searching for the Master of Ceremonies for this year’s Lighting of the Square Celebration! Do you know someone who lights up a room, spreads positivity, and loves our community?

Image with shimmering background and text saying Become A Sponsor

Become an Event Sponsor

When you become a sponsor, you are investing in more than an event. You are supporting growth, connection, and opportunity throughout our community. Let us work together to create experiences that bring people together and elevate local businesses.